SEO (Search Engine Optimisation) – Aylesbury, | Aston Clinton

Running a business ourselves we know the value of getting your website appearing at the top of search engines. Every day you and your customers are using Google, Ask or Yahoo to search for everything from products to buy, places to go on holiday or services needed. Wouldn’t it be great if your customers found your company as easily as possible when searching for the products and services you have to offer?

This is where our SEO services are here to help.

Wherever your customers are – Aylesbury, Tring, Berkhamsted or further afield such as London or abroad – we have the experience, expertise and tools that can help you reach more potential customers whatever the size of your company, SME or organisation.

Are you looking to attract more local customers to your website?

Why not check out our specialist local SEO service or contact us for more information.

What our SEO consultants can do for you

SEO is often seen as a dark art which is hard to measure the success of, this is normally caused by not identifying tangable goals that the success of a project is normally measured against.

Because of this at AME WebTech we start by listening to what it is you do as a business before delving in to what it is you would like to acheive, this will present a set of goals and targets that together us and your selves will work together to acheive.

To do this we look at your website and other online assets such as social networks and blogs, we analyse data from analytics tools see how well your website is performing. We check your website for any issues that may cause search engines or visitors to have problems reading, understanding or accessing your website.

With all this testing and investigation we provide you with a report outlining any issues that need to be resolved.

However we don’t stop there, we can also give suggestions as to what content your website needs to rank higher, attract more customers or even keep your existing customers engaged with your online presence and boost your natural search engine rank.

We can also help with advertising campeigns such as PPC social network advertising or even online ads that are designed to draw even more potential customers to your website.

We also train your staff in the basics of what they need to do in order to make any future content added to the website rank as well as it possiby can, we believe that SEO works when other jobs are done correctly many of these do not require a developer or technical specialist,

The overall goal is to get your company as visible on the internet as possible and giving you the tools to carry on the good work.

A Quick Guide to SEO

What is SEO?

SEO stands for Search Engine Optimization and describes methods, technologies and techniques used on websites to attract more visitors by getting a higher rank in search engines.

In general terms SEO involves creating a website that has well written code that search engines can easily interpret in order to read your websites content, well optimised web pages normally appear closer to the top of search results. The general rule of thumb is the closer your pages appear to the top of search results will result in more visitors to your website.

How Important is SEO?

Your website is one of over 600 million websites on the internet today all of which are listed with in the major search engines (Google, Yahoo and Bing) for most websites search engines tend to be the biggest source of traffic.

Ensuring your website is easily found for your customers via a search on Google is one of the most important steps in promoting your company online.

If your website has been well developed and formatted but also contains unique, engaging, exciting, well formatted content with no spelling mistakes it will naturally start moving up the natural search ranking for search terms and phrases that are entered by potential visitors in to search engines. Ignoring any of these factors will have a negative impact on where you appear in relation to your competitors and ultimately reduce the number of potential customers who find your website.

What is PPC?

PPC or Pay Per Click allows you to appear at the top of Search Engines for specific search terms by paying each time someone clicks on one of your links.

PPC is the fastest way to get to the top of the results page and is a good way to get new websites that have not been fully indexed or are very young to start attracting more customers to visit them.

You are in control of the spend so you can decide how much you wish to spend per click and the maximum budget over a period of time you would want to spend meaning your in control of the overall spend.

Natural SEO

All search engines have a natural search where the results are returned based on the search engines algorithm hat decides where each web page returned should be ordered.

Natural SEO involves a vast array of techniques, practices and processes to ensure your websites content is seen to be better then your competitors thus appears closer to the top of the search results.

Natural SEO takes time, firstly your website is indexed by each search engine which can take a couple of weeks, as your website is being indexed you may notice your website start appearing in search results and over time it may naturally start appearing nearer the top. However your competitors may also be watching their position and make changes to their site to leap frog your content.

Implementing a good natural SEO strategy can involve making regular changes to your website by posting blogs, updating outdated content and ensuring all new content is well written plus ensuring external digital assets such as social media accounts and directory listings are kept up to date.

Local SEO

For companies who only serve specific areas or that want to attract more local customers local SEO practices can help them find you easier on all major search engines.

The practices involve ensuring search engines can tell where you are based, having content about your company with in the local area, setting up PPC campaigns that are targets solely at your local area as well as checking other places online such as Social Networks and Directory sites to ensure all information about your company is correct.

AME Web Tech offer bespoke Local SEO services, or why not contact us for more information.

What does our SEO report cover?

Website traffic

We will examine the current levels of traffic on your website, we will also see how people are finding your website and let you know how you could get more visitors to your site.

Keyword Research

Key words are vital, knowing what people are searching for to find the products you sell can give you a decisive edge over other companies offering similar products and services, we can also advise on other landing pages, blog posts or articles to add to your website that will rank well on search engines using keywords we suggest.

Site Structure

How easily can search engines find the main areas of your website, are there any broken links or black holes that may cause you to be loosing out on traffic.

Images

Your images need to include specific information that allows search engines to understand what they are an image of, having great relevent images is visualy fantastic however with out the data to back them up they have no benifit for SEO. We can identify all the imahges on your site with issues and let you know what needs to be done to resolve this issue.

Page structure

Search engines read pages differently from how you or I would read them, they look for technical hints to understad what the content is about, we can identify these issues and make suggestions on how to improve your page structure.

Responsive Design

Google now indexes your website using a mobile algorithm first meaning if your website isnt mobile friendly the chances are people on mobile phones will not see your pages in search results. We test your pages to ensure they all function on movile devices and that people will be able to search for them via google.

Images

Localisation

Whatever geographic area you cover we can help with suggestions as to how people from this or each area are currently looking for companies like yours and how we can help them easily find you online,

Site Speed

Making sure your site is efficient can give you the edge over competitor websites, we can also advise as to how your website could be optimised to run faster, a lot of the time the steps we suggest have little to no real cost,

Legal / GDRP Compliant

Having a privacy policy and cookie policy will help search engines see you are a site to be trusted.

Why not contact us to find out more….

Why Choose Us For SEO

A great website will engage your customers, however to get your customers onto your website you need it to rank well on Google, Bing and Yahoo.

Our SEO services based in ston Clinton, Aylesbury can help your website more traffice from where ever your customers are located.

We can also consult on content to ensure your customers find what they are looking for and begin engaging with your organisation.