SEO optimization service

Playing nicely with google means that your website is correctly structured, configured and coded to accurately monitor, get crawled by and perform well.

Why is this important?

If your website isn’t getting crawled by Google, Yahoo or Bing then none of your potential customers will ever find you when performing a search.

if your pages are structured badly in code then search engines will struggle to figure out what they are about, these pages will never achieve their potential.

If you are unable to monitor how many people are on your site you will never know how successful it is.

Did you know that some of the key indicators to search engines are based on what other websites and services say about your digital assets?  Well its true, the age of your domain, how many domains link to your website and Social indications play a key part in getting customers to find your website

How can we help?

Firstly we cannot make your domain older then it is, however it is a good thing to know when gauging your position.  Everything else we can help you with.

Advising you which social networks would most benefit your company to be registered with and advising what kinds of things to regularly post.

Also finding out which domains currently link to your site can help us understand and suggest other domains where you can pop a link up to your website to broaden your online portfolio of links.

In business it is rare not to have a rival business or two, wouldn’t it be great to find out what they are doing and replicate and improve on what they do in an effort to move your company above theirs.

What does this involve?

We start by researching what your nearest competitors are doing, how their website is structured, what noises they are making on social media and judge the success of everything they are doing.  Things that appear to be working well form them we may suggest as an idea to implement on your website.

Why do this?

Success is relative and having a goal is important.  By checking out the competition there is a lot that can be learnt about how your industry promotes them selves more over it is possible that some of your competitors have checked you out in the past. Regarding your business goals whilst they may not be to be bigger then a competitor they are likely to be relating to growth, increased revenue or expansion, getting your website above a competitors is one way in which you can gain potential customers visiting your website instead of theirs to get more business.

One of the biggest areas of seo optimization service is to check how your site is structured, whilst hinted at previously this is something that deserves a bit more detail.

What is site structure?

Your website is like a tree, the home page is its trunk and each branch represents a page, however each branch will also have leafs that are its content.

Ensuring you have a great looking tree is important (lots of leafs) if the code that holds the content together isn’t complete, well written, slow to run or a bit of a mess it can have a negative effect on your search engine rank.

Also how your branches (web pages) link together is also important, ensuring each page links to relevant pages, there are no broken links or images that don’t load can all help the search engines efficiently and accurately crawl your site, the easier it is for your website to be crawled the higher your website will rank.

How can we help?

Were not just an SEO company AME WebTech are also developers, we know how to build great websites and how to make them work well with search engines our SEO optimization service is a single service we offer but we use all our experience of development to aid in identifying any potential pitfalls.  Infarct this part of the service is done by a developer.

When checking your website we will also be checking dozens of other technical concerns such as a basic security check, checking your website speed, how efficient is the CSS and JS files that get loaded, are there any redirects and an up time check.

Why check these things?

Search engines like things in a certain way, and your customer like fast websites that are secure, in fact these are big factors in your ranking on the major search engines.

Having efficient CSS and JS files means your website will load faster, the faster your website loads the less likely it is your customers will get bored and go back to find another website that runs to their expectations.

With more and more people actively looking to see if a website has a https as opposed to a http address it has never been more important to get an SSL certificate to ensure all the data your customers enter is securely sent to your server.

Getting all these little things right not only helps boost your web pages rank on google it also gives a better user experience for your customers.

Images are what separate a dull website from a more engaging one, a picture paints a thousand words but they can also slow your website down to a crawl if they are not optimised.

Another area of our seo optimization service is to check to see if your images have been compressed to allow them to download faster, not only this we also check to see if additional information has been added to the images, this is called alt text.

Alt text is text nobody will ever see, it sits behind your images and tells search engines what the image is of, having alt text also gives google more of an idea about what your page is about and what the image is and how it related to the text around it.

How can this help your website rank better?

Simple, the more information you give google about a subject the more google thinks you know and will rank your page according to how it perceives your expertise are compared to other pages about the same subject, the more expertise the higher you will rank.  Not having alt text essentially tells google that the image being displayed is just to make the website look pretty and has no relevance to the content, with the cost of photography, depressing and purchasing stock images it is crazy not to include a few words about the image right?

The use of mobile/smart phones to use the internet has sky rocketed over the last 10 years with all sorts of solutions to ensure your website will display nicely on a mobile device, however websites that don’t scale down will appear either below pages that do scale or NOT AT ALL on google.

What do we check

WE check to see how well your website scales down, ensuring your content is appears on mobile devices as well as it would on a desktop, we also check to see how well your websites mobile navigation works and how easy it is to complete forms, make purchases or register for your news letter.

This firstly ensures your customers are able to use your website on their phones, but also with google now checking to see if websites are “mobile friendly” or “responsive” to determine if they should appear on mobile search results, with over half of all searches done on mobile phone it can be detrimental not to have a responsive website.