Whilst most SEO practices involve getting pages noticed by writing great content and adding images with eCommerce websites there are a lot more pages then there are for a standard website indeed some sites we have worked on have thousands of products with many of them going end of line one day or new product lines being added daily.
One of the biggest challenges is to ensure the changes to your website are updated across the popular search engines as quickly as possible as you don’t want your customers to be finding products you no longer sell, we can help keep many of your different shopping channels up to date with your latest products with a minimum of effort but also ensure Google is kept up to date with this information as well.
We also recognize that people engaging with your website are more then likely searching for a product as opposed to finding your website via more generic key word phrases, there fore we create a tailored SEO strategy that will drive more people to find what they are looking for on your website, increasing conversions, sales and ultimately making your website more successful.
To achieve this we use a number of techniques including injecting your pages with special hidden data fields that search engines can use to recognize that this is a product page and what the product is, allowing you to share products on your website across social networks where the images will be pulled straight form your website and also make your product appear in shopping searches for Google, Bing and Yahoo.
Normally we recommend a combination of PPC plus natural SEO practices to ensure your website will get the maximum potential based on the products you sell.
We can also keep track of how the changes have taken effect and how successful they have been to make further solutions and suggestions moving forward to maintain and improve your presence on each search engine.