So you have written an amazing post/page/article for your website full of information that is invaluable to your target audience; it maybe a how to guide, steps for success or even about some charity event your company has organised. What ever the topic the most important line if the title.
The title of any page or post is essential as in many cases it is the only thing a lot of readers will see especially if it doesn’t engage with your audience. In order for someone to want to read your article you need to instantly attract them with a snappy title that makes them want to read on.
These titles may appear in search results but they also would hopefully appear on any social network pages or groups that your a member of.
In this article I hope you will take some of the advice given to help your titles catch more visitors to your website.
lets take a look at some classic blog title formats that have been proven to work.
Unlike questions these titles offer a brief solution to a problem
Titles like…
How I made £10,000 by getting a PPI refund
Get hundreds of new contacts via Linked-In
Be more successful at business conferences by wearing a funky tie
The content of the articles may be clear from the title but they promise a positive result
People like to know what is best, they also want to know why one thing is better then another.
Striking a note of controversy on your blog title needn’t be a bad thing, why not try having titles like…
Why your business will fail if you don’t invest in credit insurance
The end of humanity will be caused by organic food
These titles challenge your reader to think why would you say this, if they want to find out why they are going to have to read your article to find out.
Lists are every where online and follow a very simple formula
10 top tips to life happiness
The top 5 tips for online success
25 mistakes made by new companies
This kind of headline or title is incredibly engaging they do not need to start with or even include the words “how to.”
How to get more sales and spend less
5 steps to online success
The easiest way to skin a cat
OK firstly we would never encourage any one to skin a cat… its just a turn of phrase.
These titles encourage people who want to achieve or do something, think of all those YouTube videos people post with instructions on how to do things like decorating, DIY or car repair, the ones with a how to type headline are much more likely to be visited for 2 reasons.
- People are searching how to do some thing which closely or exactly matches the title of the video.
- The title lets the person searching know exactly what the video is about
The same is true on any search results on Google for example if you want to know how to change a car tyre you will probably search “how to change a car tyre” the top results will almost definitely match this search.
Most people experience problems, these may be personal or professional, titles for blog articles that fall in to this category are great as they normally use emotive language to almost empathise with a problem that people face and offer solutions to that problem.
Titles like
Improve staff retention by improving customer satisfaction
Being happy at work by working smart
Boost your confidence with our simple tips
Save the world one plastic cup at a time
These titles work by promising a positive outcome if someone reads the article, these titles can work really nicely on health care or well being websites where potential customers are looking for a solution to a health or cosmetic issue they are having. However this kind of blog title also helps articles supporting companies that offer almost any kind of product or service.
The internet was originally and still is primarily a research tool the type of research may have changed from being for academics to be more geared toward celebrate stalking and finding gifts but every search people make in google could be worded as a question.
Titles like..
What to buy my wife for her birthday
Where can i get the cheapest MOT
Who was the first man on the moon
None of these titles tell the reader anything apart from what it is you are going to answer with in your article.
Questions work well online as people do search for questions in google, if they ask the same question you have on your title there is a much higher chance that your page will rank higher in searches.
Like headlines on a news paper a well thought out statement can be all that is needed to catch your readers eye.
These blog titles are normally quite short and snappy with very little information or hint as to the conclusion of the article.
For example…
Make millions by selling hats
Make money online
Sell your house with no agent fee
Are you owed PPI
Less is more especially with attention spans being lower. Having a short blog title means there is less to read before a reader is engaged.
Titles like…
SEO drives success
Cheap web design
Free PPI Check
These titles can be read, understood and clicked on in a matter of seconds
Getting noticed online is not an easy thing to achieve and there are literally hundreds if not thousands of factors involved.
Ultimately getting your website ranked well on search engines is great but if the titles of your pages and posts is not engaging why would someone click on them.
At AME WebTech we can help you by creating a simple to follow content strategy that will help you increase your online presence but also encourage more people to click on links to your website.
We hope you enjoyed this article, please feel free to contact us for more information or leave a comment at the bottom of this page,
